The A10 Center in Wildau, near Berlin, was added to Deutsche EuroShop’s portfolio in January 2010. This center is situated directly next to the southern section of the Berliner Ring, close to the city’s new airport Berlin Brandenburg International (BBI), which is planned to start operating in the autumn of 2011 and will create up to 60,000 additional jobs in the region. Around 1.2 million people live in the catchment area (45 minutes) around the center, which offers excellent accessibility thanks to its direct motorway links.
The total investment for Deutsche EuroShop, including the investments in the portfolio property and the new construction of the A10 Triangle, will amount to €265 million. Work started in March 2010 on a complete modernisation and restructuring programme for the entire center, which continues to operate as normal, and the diversity of its offering is also being expanded. More parking spaces are being created too. The Triangle is planned to open in the spring of 2011 and the aim is for all the restructuring to be completed in the autumn of that year. Then, the center will offer approximately 66,000 m² of retail space, around 180 specialist retail units, cafés, restaurants and service providers, as well as in the region of 4,000 car parking places. Around 1,000 people will work in the new A10 Center, roughly 400 more than work there now.
The new A10 Triangle, an elegant mall design, bright atriums and many additional offerings, particularly in the area of young fashion, will make the modernised A10 Center even more attractive. As one of the biggest and most well-known shopping centers in Germany, the A10 Center, with its variety of shopping and leisure facilities, is already an exciting meeting place for the people of south-east Berlin and the surrounding area.
In addition to retailers, the center also has its own world of leisure where visitors can find a cinema, various restaurants, a bowling alley and a children’s indoor play area, amongst other things.
Deutsche EuroShop has handed over responsibility for the renting and management of the center to ECE, Europe’s market leader in the area of shopping centers. In future, visitors to the A10 Center can therefore expect the level of maintenance and service that the other shopping centers in Deutsche EuroShop’s portfolio already offer. Alongside the organisation of diverse events and exhibitions, a center newsletter will also be introduced, which will keep the customers in the catchment area regularly informed about offers, events, the progress of the building work and all that’s new at the center.
